Italy is preparing to make its mark at the World AI Cannes Festival (WAICF) 2025, scheduled for February 13-15. This flagship event for the AI sector brings together companies, investors, and institutions from around the world to explore emerging technologies and their impact on business and society. The Italian delegation, supported by the Italian Trade Agency (ITA), represents a growing ecosystem that is gaining international prominence.
Investments and International Collaboration
In addition to being a technological showcase, WAICF 2025 is a crucial opportunity to forge strategic partnerships and attract investments. The Italian delegation will have the chance to interface with major global players, showcasing the value of Made in Italy solutions to an audience of investors and companies seeking new opportunities.
The goal is to strengthen Italy’s presence in the global AI market, highlighting national expertise and creating connections with international technological ecosystems. The exchange with other industry players will allow Italian companies to accelerate their growth and scalability.
AI Trends and the Italian Contribution
WAICF 2025 is not just an exhibition event, but also a hub for debate on ethics, regulation, and the social impact of AI. The Italian presence fits into this context with a responsible, sustainability-oriented approach.
Italian startups will showcase practical applications of AI in optimizing production processes, reducing energy waste, and improving business efficiency. This positioning underlines how Artificial Intelligence is not only an engine of innovation, but also a tool for sustainable and inclusive development.
Participants’ Statements
Francesco Epifania, CEO of WhoTeach and Social Thingum, states: “Participating in WAICF 2025 is an extraordinary opportunity for WhoTeach and Social Thingum to bring Italian innovation to the global AI landscape. With WhoTeach, our intelligent Digital Learning platform, we will demonstrate how AI can optimize corporate upskilling and reskilling, making training more effective, personalized, and accessible. At the same time, with Social Thingum, a company accredited among the 42 Technology Transfer Centers of the MISE and part of the European Digital Innovation Hub of AI Magister, we will present our advanced AI solutions to support the Digital Transformation of companies. WAICF 2025 will allow us to engage with global leaders, institutions, and investors, gathering valuable insights to improve our solutions. We are proud to represent Italian innovation at such a prestigious event and contribute to the future of AI applied to training and business.”
Giulio Coluccia, CEO & Founder of ToothPic, states: “ToothPic has created a passwordless authentication solution based on smartphones, which makes digital identities impossible to clone thanks to the unique characteristics of camera sensors. The technology developed by ToothPic integrates perfectly with AI-based systems, such as those used by numerous banks and insurance companies, offering greater security and reliability. This is our third year participating in WAICF, an excellent opportunity to meet AI industry professionals and start collaborations to face together the new challenges of a continuously evolving landscape that, unfortunately, raises crucial questions about security. In this context, our commitment is to make AI systems safer, actively contributing to strengthening the protection of data and digital identities.”
Federica Peci, CEO of Cerebro, states: “Cerebro was founded in 2018 as an innovative startup and develops non-invasive medical devices for motor and cognitive rehabilitation. Our medical devices are based on the use of near-infrared light, static magnetism, and low-voltage electric fields, which allow specific brain areas to work as a network and improve every cognitive and motor domain. From sleep to mood disorders, from Parkinson’s to vascular dementia. The 2.0 version of these devices integrates scientific know-how into a rehabilitation platform mediated by artificial intelligence combined with exercises set by healthcare professionals and personalized throughout a patient’s pre-event life (scripts, favorite movies, songs, etc.). That is why we have decided to participate in the Italian ICE delegation to better understand the state of artificial intelligence in all fields, not only medical. It’s about finding suppliers and new customers but above all connecting with Italian companies within the same delegation, because from our experience at fairs over the years the best collaborations among Italian companies are forged in these occasions.”
Guido Gherardi, Co-founder of OMBOT, states: “OMBOT is an advanced artificial intelligence platform that allows companies to integrate intelligent chatbots in a simple and effective way. With a competitive price starting at €29 per month, it makes AI accessible to all businesses, regardless of size or technical expertise. Thanks to full customization, OMBOT enables the creation of tailor-made chatbots in just minutes, adapting logos, colors, texts, and functions to ensure a natural and professional interaction. The platform includes monetization tools, turning chatbots into a revenue source with flexible payment models such as subscriptions or premium services. OMBOT stands out for its offline mode, which ensures reliable responses in controlled environments, and for its multi-level scraping technology, which leverages AI to collect and integrate information in real time, providing precise and contextualized responses. Our participation in WAICF 2025 is an opportunity to demonstrate how artificial intelligence can optimize business processes, improve customer service, and create new business opportunities.”
Ann LoCicero, CEO & Founder of smartFAB, states: “Winners of the ‘Best Italian Startup’ award at WAICF 2024, we are thrilled to participate again in this extraordinary event, a unique opportunity to explore the challenges and opportunities that AI is bringing to the manufacturing sector. With our AI Industrial Analytics platform, smartFAB makes insights accessible to all users – operators, technicians, engineers, and managers – enabling manufacturing companies of any size to enhance competitiveness by optimizing production processes to make them more efficient, sustainable, and smart. Our mission is to evolve the industry, where AI and human intelligence collaborate to transform factories into smarter and more sustainable environments.”
Sabrina Valbusa, Marketing and Sales Manager of SnapAll by TimelapseLab, states: “SnapAll by TimelapseLab is an AI-based software for remote monitoring of construction sites that can be integrated with any IP camera connected to the internet. Thanks to neural networks, it identifies elements on site that can be blurred for privacy, sends safety alerts, and generates reports for analyzing construction progress. Participating in the World AI Cannes Festival is a strategic opportunity to showcase SnapAll to industry experts, create partnerships, and explore new AI trends. After WAICF, we plan to expand SnapAll’s services with new features, such as an automated construction timeline that compares the current status of a site with the planned one, using our proprietary neural networks and OpenAI.”
Giuseppe Giorgianni, CEO of INNOVATECH, states: “Innovatech is participating in WAICF 2025 in Cannes, at Stand E04 D, presenting for the first time in Europe Evolvera, the first smartwatch with fully customizable artificial intelligence. Not just a gadget, but a Digital Companion that learns, evolves, and anticipates users’ needs, integrating perfectly into everyday life. Following its success at CES in Las Vegas, where it was recognized among the 5 most innovative wearable projects of 2025 by the international press, Evolvera is ready to amaze the European audience as well. Alongside Evolvera, we are presenting Kelly, the digital assistant for smart cities and hotels, designed to enhance the tourist experience with personalized AI-based recommendations. WAICF is for us an ideal platform to engage with global AI leaders, forge strategic collaborations, and accelerate innovation. Evolvera represents our vision of the future: a technology that not only simplifies life but enriches it by learning about us, understanding us, and responding to our deepest needs. It is much more than a device; it is a companion that evolves with us. We can’t wait to share it with the world.”
Maurizio Mario Murino, CEO and Founder of Library Med, states: “We have developed Library Med, an advanced AI for reviewing manuscripts and scientific articles in the medical field, thus accelerating the process of content analysis and validation. WAICF 2025 represents an extraordinary opportunity to engage with AI experts, discover new technologies, and forge strategic partnerships. We believe that events like this are fundamental for the progress of artificial intelligence applied to scientific research, and we can’t wait to contribute to the discussion.”
David Ferrini, CEO and CTO of Drop Digital Health, states: “For over 8 years, the founders of Drop Digital Health, together with research centers and key opinion leaders, have developed innovative solutions based on artificial intelligence and advanced clinical protocols to make rehabilitative care accessible to everyone. As highlighted in the latest WHO report, 45% of the world’s population does not have access to these treatments. Out of this need was born K•HERO, a telemedicine solution that democratizes access to motor rehabilitation. Thanks to computer vision, K•HERO devices deliver personalized therapies directly to the patient, ensuring effective treatments for chronic and recovering patients, both in home and residential settings. We are in Cannes to present to the world our significant clinical results, investment opportunities, and commercial prospects for business partners, confirming the impact of our solutions in the global digital health landscape.”
Conclusions: A Springboard for Italian AI
The Italian participation in WAICF 2025 is a strong signal of the ability of Italian innovation to compete on a global scale. The presence of Italian excellence in Cannes reinforces the positioning of the national AI ecosystem and demonstrates how Italian technology can play a key role in the future of Artificial Intelligence.
Italian AI continues to grow and innovate, and WAICF 2025 represents another step towards consolidating its growth and international attractiveness.