From March 3 to 6, 2025, the Fira Gran Via in Barcelona will host the Mobile World Congress (MWC), the world’s largest event dedicated to connectivity. With over 100,000 participants including tech leaders, investors, and startups, MWC is where the trends for the digital future are set. This is where innovations that will shape the mobile sector are born, from AI to 5G connectivity, from edge computing to cybersecurity, making it a must-attend event for everyone in this ecosystem.
Attending MWC means gaining access to an exclusive ecosystem, where major technology players meet emerging voices and venture capitalists discover startups capable of revolutionizing the industry. Between visionary keynote speeches, demonstrations of cutting-edge products, and strategic meetings, the event serves as a barometer for the trends that will drive business and society over the next 12 months. Every year, solutions in edge computing, cybersecurity, IoT, and smart connectivity are unveiled, outlining the future of digital innovation.
But MWC is not just about technology: it’s the place where business and policy converge to build sustainable and accessible innovation. Government and industry leaders collaborate to define regulations and strategies that will foster global growth in the sector. In a context where digitalization drives economic development, being present means not only witnessing change but also being a part of it.
Italy Takes Center Stage at MWC 2025 Thanks to ITA-ICE
Once again, the Italian Trade Agency (ITA-ICE) supports Italian innovation at Mobile World Congress 2025 by organizing a collective participation of innovative startups and SMEs. This initiative offers tech companies privileged access to one of the most prestigious showcases for connectivity and digital transformation. Being present at MWC, from March 3 to 6, 2025, means connecting with global investors, large corporations, and key industry decision-makers, accelerating business opportunities and international collaborations.
The Italian delegation will bring to the fair cutting-edge solutions in key sectors such as IoT, cybersecurity, automotive, and AI, demonstrating how Italian innovation is becoming increasingly competitive on a global scale. MWC, long since expanded beyond a mobile phone fair, is now a benchmark event for the entire digital ecosystem, where the interconnection between technologies redefines business models and opens new growth prospects. For Italian companies, this participation represents a strategic opportunity to showcase their know-how, forge partnerships, and attract investments.
Thanks to the support of ITA-ICE, the startups and SMEs present at MWC can maximize their visibility and position themselves in a highly competitive context. Italy, with its growing focus on emerging technologies, confirms its role as a key player in the global innovation landscape, actively contributing to the development of new digital frontiers.
Social Thingum and WhoTeach are getting ready to bring their innovation to Mobile World Congress. Their participation will be a strategic opportunity to present their innovative solutions in the field of Artificial Intelligence and smart digital training, focusing on Generative AI, personalized learning, and advanced solutions for corporate training. At MWC, they will also have the opportunity to connect with investors, partners, and industry leaders.
Statements from the Participants
Francesco Epifania, CEO of Social Thingum, states: “Participating in Mobile World Congress 2025 will be an extraordinary opportunity for Social Thingum to showcase our advanced AI solutions in the context of mobile innovation and Digital Transformation. In an era where Artificial Intelligence is increasingly integrated into business processes, at MWC 2025 we will have the chance to engage with global leaders, startups, and institutions to explore new applications of AI and smart connectivity. Our mission is to make AI accessible and strategic for companies, helping them innovate and grow in an increasingly digital world.”
Lorenzo Pria, Business Developer of WhoTeach, asserts: “Mobile World Congress 2025 will be a crucial event for WhoTeach, where we will demonstrate how generative AI can redefine learning and corporate training. With our smart platform, we will offer solutions for personalized upskilling and reskilling, accessible and ever more integrated with business needs. We will have the opportunity to engage with innovators and decision-makers in the EdTech and Digital Learning sectors, gathering essential insights to evolve our solutions and strengthen our global impact.”
Vincenzo Maresca, CEO & Founder of Viber Alert, declares: “Viber Alert is a revolutionary project in the field of motorcycle safety, aimed at creating the ultimate interface between rider and vehicle. Thanks to real-time tactile feedback, our system allows the motorcyclist to receive critical information without distraction, thereby improving safety and reducing the risk of accidents. The goal is to save lives and establish Viber Alert as the global safety standard for motorcycles. We are excited to participate in MWC 2025, an event that will give us the opportunity to present our innovation to an international audience, forge contacts with strategic partners and investors, and validate the relevance of our project in the mobility landscape. The event serves as a launching pad to accelerate our development and commercial expansion, consolidating our ambition to become a leader in the field.”
Domenico Colucci, COO of Nextome srl, states: “Nextome is an innovative SME specializing in advanced technologies for real-time localization, monitoring, and tracking to ensure safety, productivity, and efficiency in the production and logistical processes of complex organizations. Active on the market since 2014, it is a benchmark in RTLS thanks to its expertise and a portfolio that mixes market-available technologies with internationally patented proprietary systems designed to meet the optimization needs of companies such as ESA, Stellantis, and Hitachi.”
Elena Bellacicca, CEO & Founder of FindMyLost, comments: “FindMyLost is currently the leading platform in the Italian and Spanish markets for the digital management of lost & found services, helping companies optimize the operational management of found objects with an AI-based solution, and enabling users to recover their lost items in just a few clicks. Over the next two years, we aim to scale globally, expanding into new sectors and markets. Mobile World Congress represents a unique opportunity to explore strategic partnerships, connect with innovators, and accelerate our international growth. After the fair, we will continue to work hard to expand our presence in new sectors and markets, while maintaining our commitment to continuously improve the experience and satisfaction of our customers.”
Veronica Del Priore, Marketing Manager of QuestIT, states: “For QuestIT, this is the second time participating in MWC, an important opportunity to showcase our technologies and solutions on an international stage. It allows us to present our Digital Humans and highlight the impact our AI technology is having on organizations and companies as we expand our market into other European countries.”
Giuseppe Spanto, Managing Director of ISCLEANAIR, explains: “ISCLEANAIR is approaching MWC 2025 with great enthusiasm, in collaboration with the Italian Trade Agency – ITA, highlighting its ambition for global development in this outstanding high-level technological showcase. We work in ambient air cleaning and carbon capture, backed by over 20 patents, extensive technical and industrial know-how, numerous validations and certifications, and significant achievements in real-world implementations. With ITA, we emphasize our ‘climate tech’ assets that protect people’s health and biodiversity, enabling energy efficiency. These are unique, filter-free solutions based on the use of simple water (‘triple win’) with minimal management costs, scalable, versatile, and effective simultaneously against fine dust, chemicals, and gases, including ammonia, CO2, and volatile organic compounds (VOC).”
Marco Uras, CEO of WiData, states: “WiData is an innovative startup specializing in data analytics through advanced AI and IoT solutions, with the goal of transforming cities into true smart cities. Our focus is on real-time data processing, with applications in urban mobility, environmental monitoring, and crowd management. How do we do it? Through Xplore, our flagship product: a sensor and dashboard system that collects and analyzes heterogeneous data, providing valuable insights into the functioning of cities. Participating in Mobile World Congress represents a unique opportunity for us to engage with international companies, explore new technological trends, and strengthen strategic collaborations. After MWC, we will continue to enhance our urban analytics solutions and expand our network to bring our technology to an increasing number of urban environments.”
Alberto Villa, CBO of Point Pressure, says: “Point Pressure is an innovative medical device designed to improve mobility in stroke patients. Thanks to a non-invasive, easy-to-use, and highly adhesive solution, our goal is to reduce the costs and risks associated with falls, improving muscle strength, balance, and walking speed. With over 170 patients treated, a consolidated presence in 10 clinics and 4 patient associations, we have established ourselves as a reference point in post-stroke rehabilitation. At MWC 2025, we expect to explore new growth opportunities through advanced digital technologies, AI applied to rehabilitation, IoT devices, and management tools for hospitals. We believe the event will be crucial to connect with strategic partners and investors, accelerating our impact in the global rehabilitation market.”
Giuseppe Carapellese, CEO of MLR srl, states: “Mobile World Congress is a unique opportunity to connect with industry professionals and address crucial issues such as misinformation, artificial intelligence, and cybersecurity. Today, with the spread of deepfakes and virtual twins, not only is information at risk, but also the economy and people’s safety. With WuvDay, we aim to offer a concrete solution to ensure authentic and verified content, countering digital manipulation. After MWC, we will continue working on international expansion and raising awareness among the public and institutions on these issues, promoting a safer and more reliable digital ecosystem.”
Claudio Stefanini, CEO of LetzFair, remarks: “There is no better occasion than MWC to be at the heart of the European innovation whirlwind. For us, it is one of the most important events of the year because it gives us the opportunity to reconnect with old acquaintances, shake new hands, hear the latest technology news, and, most importantly, listen to the voices of industry experts. We come with the desire to look to the future, our know-how, and a forward-thinking vision, ready to take the stage with LetzFair. What is LetzFair? It’s the all-in-one networking and matchmaking app and platform, 100% customizable, designed to meet the needs of event organizers. What needs in particular? To work less, and work better. LetzFair stands by their side to automate much of the organizational process, supporting them from the early stages of ticketing and registration, right through to post-event follow-up. We are the partner for the events sector, today and in the future.”
Michele Buccoli, Senior Innovation Scientist at BdSound, states: “BdSound is a leading company in the development and integration of audio solutions for voice enhancement, aimed at consumer and automotive applications. MWC is one of the most important and fascinating events in the consumer and mobile sector. I am convinced that we will witness numerous innovations that will soon become part of our daily lives. It is a unique opportunity to get a first look at the technologies that will transform the way we live and work. For this edition of MWC 2025, we aim to present the latest innovations from BdSound and create new collaborations with Italian and international companies. We want to bring our cutting-edge solutions to an increasing number of products, improving the user experience worldwide.”
Damiano Bauce, CEO & Founder of TimelapseLab, declares: “We produce and rent industrial devices and software to innovate the remote monitoring of construction sites. Our devices are plug and play, require no maintenance, can be easily installed on-site, and capture images at regular intervals. This is not surveillance, as our platform allows real-time remote tracking of construction progress, automated report generation, timelapse videos, and safety alerts via AI, while also ensuring privacy by obscuring sensitive data in the images. At MWC 2025, we are confident we will meet strategic partners to enhance the value of our solution and aim to consolidate our presence in international markets by forging collaborations with companies in construction, real estate, public administrations, and architectural and engineering firms, contributing to innovation across the entire sector.”
Fabrizio Clerici, Manager at Huware, states: “At the Mobile World Congress in Barcelona, I expect to see AI taking center stage. Not only will there be new smartphone applications, but especially integrated solutions for the home, industry, and smart cities. It will be crucial to observe how AI is shaping the future of connectivity, with the optimization of 5G networks and the evolution towards 6G. Furthermore, I foresee a focus on collaborations between companies. AI requires an integrated ecosystem, and MWC will be the occasion to forge partnerships between software developers, hardware manufacturers, and service providers. Finally, I expect to see how AI can contribute to greater sustainability, with solutions for energy efficiency and reducing environmental impact. MWC promises to be an event rich with insights for the future of AI and connectivity. I look forward to discovering the innovations and collaborations that will emerge.”
Conclusions
Mobile World Congress 2025 has once again confirmed itself as the global benchmark for connectivity and digital innovation. From AI, 5G, and edge computing to cybersecurity, the technologies presented outline a future that is increasingly connected, intelligent, and sustainable.
For the Italian companies in attendance, MWC was not only a showcase for cutting-edge solutions but a concrete opportunity for growth and networking. Thanks to the support of ITA-ICE, innovative startups and SMEs gained access to a strategic ecosystem, forging connections with international investors and partners, ready to bring the best of Italian innovation to the global stage.
Looking ahead, the ideas and technologies shared over these days at MWC will drive new opportunities and developments. The journey of innovation does not stop here: the next appointment is MWC 2026, where digitalization will once again redefine the boundaries of what is possible.