From 24 to 26 January, Bett UK – the global event on innovation in the education sector – was held at ExCeL London.
We at WhoTeach, together with many other Italian entities, participated with enthusiasm in these three days dedicated to discovering the latest innovations in EdTech.
The Ten Italian Startups
Participating in Bett UK is a valuable opportunity to showcase one’s products and services in an international context where over 30,000 educators, innovators, and investors gather with one goal: to discover the novelties of the EdTech world.
Here are the ten Italian startups that participated in the event this year:
1. WhoTeach
WhoTeach, founded by CEO Francesco Epifania, is a B2B intelligent digital learning platform based on Artificial Intelligence. The goal of this platform is to support educational institutions and HR managers in creating high-quality online training courses, saving both time and financial resources.
2. Algor Lab
Algor Education, a product by Algor Lab and co-founded by CEO Giovanni Cioffi, enables the conversion of texts, images, and recordings into engaging visual learning tools such as concept maps, video presentations, and summaries. This allows users to save valuable time and to manage learning activities with interactive, collaborative tools. Algor Education has been adopted in several European countries, including Italy and Spain.
3. ArtCentrica
ArtCentrica EDU, along with its Co-founder and CEO Marco Cappellini, focuses on art and aims to provide students with the essential transversal skills needed to face the challenges of today and tomorrow. This tool also supports teachers in their mission to educate in a constantly evolving society. ArtCentrica EDU is positioned in the B2B market by providing licenses to schools, while the company also intends to offer this service to art enthusiasts and families.
4. AWorld
AWorld is an Italian gamification platform founded by Marco Armellino, Alessandro Lancieri, and Alessandro Armillotta, with the goal of helping people live sustainably and reduce their ecological footprint. AWorld has been selected by several companies to be integrated into their technological platforms and has also been chosen by the UN to “make sustainability a game.”
5. EPICODE
The EPICODE Institute of Technology is a startup co-founded by Marco Rosci that offers a wide range of courses in web development, data science, cyber-security, and digital marketing. Its objective is to start or advance the careers of its students, educating and preparing thousands of students and companies each year through advanced teaching experiences and its “pay only if you get hired” formula.
6. FifthIngenium
FifthIngenium is an Italian company specializing in augmented reality solutions. It helps clients create new business architectures based on innovative services, identifying the most suitable options and defining transformation plans aimed at achieving objectives, while encouraging innovation and optimizing risk and change management. Their product TINALP revolutionizes the concept of Learning 4.0 by introducing Augmented Classrooms, allowing teachers and students to create tailored lessons that encourage constant participation.
7. Incomedia
Incomedia, led by CEO Federico Ranfagni, is a prominent software provider specialized in creating websites and bespoke e-commerce solutions for education, organizations, and SMEs. Incomedia developed WebSite X5, a powerful software tool that allows even less experienced users to easily design and develop e-commerce sites, websites, and blogs.
8. Takeflight
Takeflight, managed by CEO Carmen Dal Monte, is a startup focused on improving the world of education and training by enhancing knowledge transfer with the support of Artificial Intelligence. Takeflight has developed the Kairos Method, an inclusive approach aimed at valuing the unique abilities of each student or adult with the goal of removing the main obstacles that can lead to academic, training, or professional failure.
9. WeSchool
WeSchool’s objective is to enable professionals to continuously learn new skills by transforming corporate training into a future-proof experience. From onboarding to customer education, with advanced features for content authoring, test creation, community management, and performance analysis, WeSchool allows anyone to create collaborative, engaging, and measurable training programs.
10. Wonderful Education
Wonderful Education is a company dedicated to building innovative educational experiences and services. Its team includes professionals with backgrounds ranging from cognitive science, development, design, AI, and numerous sector experts, all involved in developing and delivering EdTech solutions. The target audience ranges from formal to informal education, covering upskilling, reskilling, and parenting.
Participant Statements
Francesco Epifania, CEO and Founder of SocialThingum and WhoTeach, states: “Participating in Bett UK represents a valuable opportunity for our company. The chance to closely examine the latest innovations in EdTech, understand the evolution of the sector, and identify the needs of teachers and students allows us to refine our intelligent e-learning platform dedicated to continuous learning. Events like Bett UK offer educational solution providers the opportunity to constantly improve, contributing to making education more accessible and sustainable.”
Elisa Briola, PR Manager of Incomedia, states: “We are Incomedia, an Italian company specialized in developing software for creating online content—educational or otherwise. Founded in 1998, we have earned global recognition thanks to our flagship product, WebSite X5, an intuitive and versatile application that allows users to create websites, blogs, and e-commerce even without programming skills. We believe that WebSite X5 can be particularly interesting in the context of Bett UK: with the growing focus on digital education and the need for accessible and intuitive tools, our software could prove especially useful for educational institutions, teachers, and students seeking to easily and effectively create online educational content. By leveraging the flexibility of WebSite X5, we could also position ourselves as a reliable partner for institutions aiming to improve their online presence and digital communication.”
Marco Cappellini, CEO & Co-Founder of ArtCentrica, states: “We are very pleased to participate in Bett UK, the most important international event dedicated to EdTech. With ArtCentrica EDU, we provide teachers and students with a simple and engaging tool that, through active and interactive art learning, offers young people the opportunity to acquire the soft skills essential for making a difference in the job market. ArtCentrica enables the exploration of over 8,000 masterpieces from the world’s most important museums in ultra-high resolution, also through immersive and interactive experiences such as ArtCentrica Stories. With ArtCentrica Platform, we develop customized projects, such as ‘The Greatest Wildlife Photographs’ for National Geographic, and ‘Digital Mantegna’ which allows the appreciation of works by the renowned painter.”
Conclusion
Events like Bett UK serve as an important international stage, offering not only networking opportunities but also insights into sectoral changes with the aim of implementing products that support consumer needs.
We at WhoTeach participated with great enthusiasm, presenting our digital and intelligent B2B training platform. For the first time, we also showcased our latest generative AI feature in an international context, which will further simplify the production of educational content.